How To Use Social Media To Grow Your Website Traffic

Using Social Media to Grow Your Website Traffic

Social media is a fantastic inexpensive traffic generator.
But you have to sit down and understand what it takes to use social media as a real traffic generator.
Otherwise, you might be wasting time without reason.

Wouldn’t it be great to find a method that sends you inexpensive but loyal and targeted traffic?
Day after day!
Where you only had to be social, engage with others, and share information.

If you want to use social media as a traffic generator you should separate messing around on social media to using it as a way to grow your website traffic.

The operation of a social media profile that is regularly updated is pure gold for SEO efforts.
You will see your website traffic increase noticeably.
Also, the presence of a social media site will also vastly improve the number of organic click-thus the main business website attracts.

Know who you want to visit your website

Know your audience.
If you’ve heard it once, you’ve heard it 1000 times.
It’s imperative that you discover who your audience is.
Do this before you even begin trying to attract them to your networks and sending them to your website.
Otherwise, you’re wasting your time.
Because people who aren’t in your market don’t want what you’re selling.
  • Get To Know Them – via engagement on social media for instance.
    Social media is chiefly a social thing.
    It’s a way to connect and communicate using technology.
    Learn about their likes, dislikes, tastes, and preferences
    Focus on how you can capture their attention, and fine-tune your return on the investment
    You can develop friendships and build trust every time you post relevant content.
    When people look for good product recommendations, for example, you will become a leading expert on how and where to go.
  • Spy On Them – Follow people who you assume are in your audience and observe them.
    What do they like?
    What do they share?
    What do they discuss on social media?
    This is an excellent way to find out what they read, what they do in their free time, and who they are.
  • Discover Who They Know – When you see who they follow and who they know, use that information to get in touch with those people that they trust.
    These influencers can become your friends too and share your information.
    In that case that will make an impact on your audience because it will help build trust.
  • Find Out What They Want – By following and studying them you can see what they want in many areas of their life.
    You’ll learn a lot!
    This knowledge can be used to build products that solve their issues.

You can make sure that your content and information focusses on a particular audience.
But only when you know for sure who you want to visit your website.

After all, how can you deliver something to your audience that they want if you don’t know who the audience is?

Try to be interesting (hint: it’s about them)

Share attention-grabbing information that resonates well with your audience.

  • Use Humor – Anytime you make a point using humor you’ll get attention.
    If you manage to turn that attention into clicks, that’s even better.
    This is why knowing your audience is the number one thing you need to do in your business no matter what.
  • Post Images & Video – People are a lot more likely to look at it and share it when you post images.
    Images can help a serious subject become less painful.
    And pictures help you explain complicated topics in fewer words.
  • Be Active in Your Life – This might seem odd, but if you don’t have an exciting life, then you can’t be that interesting on social media.
    Get away from the computer and live your life.
    It’ll show and because you are happier people will be drawn to you.
  • Show Your Results – If you’re promoting something that has a result post about it.
    You can use images of yourself, or you can use pictures of your audience who have used the product.
    Grow Your Website Traffic
  • Ask Questions – If you’re not sure what to say to get attention ask a major question.
    Give them some choices and try to persuade them to answer.
    You could perhaps link to a form on your website for them to use to solve your question.
  • It’s OK to be Imperfect – No one is perfect.
    That’s the truth.
    But, there is only one you.
    Therefore, always be yourself because if you’re not, it’ll eventually show.
    Remember this!
    You are the only one that can add you to the picture!
You must make sure your audience feels listened to and feels understood.
The more you manage to keep the conversation relevant to your audience, the better.
When they do, they’ll be more likely to click through and go to your website.
 By signing up for your email lists, they become part of your inner circle
.

Actively participate. After all social media is social

Read that again!
Social media is social.
Therefore, while automation is excellent, it’s not everything.
Find time each day to go through your social accounts (maybe one per day) and look for questions that need to be answered.
The more you can respond to questions the more people will notice and trust you.

  • Don’t be a Spammer – Each social network has its unspoken rules when the question how often can you share a post is concerned.
    The trick is to share them in different ways.
    You could use the same link, but with a different description in your blurb.
    Contribute to an entire network and participate in other subjects of interest
    Building trust through each and every social marketing initiative is a long-term goal.
  • Stick to a Schedule – If you have no plan at all, you may waste time.
    After all, social media can be a real time sucker.
    If you want to be super productive, set up a schedule and stick to it for posting, sharing, and engaging.
  • Engage With Your Audience – You want to post regularly, plus you want to join others on their pages as well as reply to comments and conversations on your posts.
    If you post something and it gets a comment, be sure to say something back.
    Protect your brand image and promote it in careful and targeted ways.
  • Optimize Your Content – Everything that you publish, no matter where should be optimized.
    It should have the right words that grab the attention of your audience (keywords), and it should have a call to action.
    Plus the content that you publish should load fast, and everything (including links and forms) should work.
    Also, each network has its way to show content, ensure that you understand the images sizes and the rules.
  • Check Your Metrics – Nothing is complete until the data is checked.
    Check and double check!
    You never know what is working until you analyze the numbers.
    Where do all the clicks come from on your website?
    You need to know that to know for sure that what you’re doing on social media is working for you.
    Otherwise, why do it?

You’ll also learn to use the network better as an active participant, 
After all, each network has a distinctive flavor.
You’ll need to get to know it to use it to its greatest traffic generating level.

Grow Your Website Traffic

Cross promote networks & your blog

You should cross promote your blog and your social media so that the traffic runs both ways.
Those who are fans and already love your offerings will, once they follow you on social media to share your info with their friends.

  • Create Groups – On LinkedIn.com and Facebook.com, you can create your very own group that you are in charge of.
    This is an excellent way to build a loyal, social-media audience that takes action on your content.
  • Help Your Audience Promote You — There are a lot of applications that can help you automate some things.
    For example, you can make it easy to Tweet out various quotes from your content.
    Make it easy to Tweet out various quotes from your content.Click To Tweet
    A simple tool can help your audience share throughout all your blog posts, articles, and other content.
    On this website, I use a plugin (Social Warfare Plugin) to make it easy for visitors to pin pictures, and share articles on Twitter, Facebook, LinkedIn etcetera.
  • Create a New Email Signature – When you send out emails let your readers know about your social networks and other things you’re doing.
    The signature line at the end of your message is a perfect place for this.
  • Collect Email Addresses— On Facebook, you can ask your audience to sign up for your email list.
    Then, you can send them messages in an email that send them back to your website.

Cross promote on multiple channels.
It might seem redundant, but it’s an excellent way to help expand your brand and reach without a lot of extra work.
You’ll be glad you did.

Get people with clout on your side

You know it’s true.
People who have the best connections get more jobs than those who don’t, and they often will make more money.

This is the case whether you’re online or not.
“It’s not what you know; it’s who you know.”
You’ve heard the phrase, and you might believe that it is an exaggeration, but it is true.
The more people you know, the more likely you get hired and get paid more money.

You can get to know “movers and shakers” on social media and leverage them to expand your reach on social media.

  • Call Them Out – This can be dangerous but if there are “gurus” who’s work you admire you can write about them in blog posts articles and even social media posts.
    Mention them in the work.
    You may inspire some of their audience to visit your page by doing so.
  • Interview Them – You can record a video or podcast of the interview and then share it with a blurb on social media.
    Open up a Q & A on a Facebook group with the video as the start of the conversation to get people to pay attention.
  • Take Pics With Them – Go to a live event, and take a selfie with these “names.”
    Wait a bit and remind them before your next product or service launch about the fun you had by posting the picture.
    This will get you back on their radar.

By bringing your social network to the attention of an influencer (or influencers), you can subsequently get the attention of their followers (who of course should be the same type of audience).
By giving your social media networks a boost, you will bring traffic to your website as long as you’re linking to your site with new articles.

The traffic generation cycle when using social media

When it comes to using social media to grow your website traffic, there is a cycle to it all that will help you get more traffic.
So go through the following steps every single time.

Follow these steps:

  • Consistently Create Content for Your Website – Your website is the center of your marketing effort.
    It’s your business, it’s your storefront, and this is what you’re trying to get traffic to.
    You need to make it a priority to create relevant content that speaks to your audience.
  • Share That Content to Social Media – When you post something on your blog, someone else’s blog, or have any news about yourself — share it with social media.
    Optimize the share for each network and share as many times as is common with that network using a different blurb each time
  • Engage with Comments – When you share things on social media keep an eye for comments and make sure you say something back.
    Let your audience know you are available and ready to interact with them.
    This builds trust, and due to that confidence, they’re more likely to click through to your site.
    Merely pointing people in the right direction can be a valuable way to build your credibility, and will only encourage more people to learn more about you through the signature file, your profile page, or other contact information you have provided.
  • Share to Your Email List – Likewise, share the link to the post within the email list that you have for that website.
    People who have signed up can be reminded about the content, and they’ll come back.
  • Repeat – Don’t spam people, but you may want to repeat more than once and change it up a little to ensure that it works well for your goals.
    After all, not everyone will see your Tweet at 10 am.
    You may need to send it at 10, 2, and 6 pm for maximum exposure.

When you do this for every bit of content that you create, you’ll find that you build up more traffic to your website so that you can get them to convert to buyers and become your customer and not just your follower or friend.

Getting started to grow your site traffic

The great thing about building traffic through social media is that you can start now by creating several social accounts.
A link to your website will usually be included in your profile set up.
But, you will, of course, have to do more.
So start by creating a plan of action for generating traffic to your website.
If you stick to it, you will be successful.

I hope you have enjoyed this article “Using Social Media to Grow Your Website Traffic.”
Feel free to share and discuss it via the Social Media.
Remember: Sharing Is Caring 😉
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Raymond

Blogger at Over60AndActive
Raymond has a masters degree in Economy and Clinical Psychology.
He reads a lot and loves to cycle and run (when the sun shines).
He enjoys travelling and cooking amongst many other things.
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